
My journey to coaching
Hi! My name is Anni.
Thank you for being here.
My professional background is in project and product management. What brings me most joy in any role is working with people and engaging in activities that contribute towards their wellbeing and growth, whether it’s streamlining processes, helping them move through change or coaching.
I find humans exciting. I’m interested in how the mind works, how we think and how those thoughts impact our quality of life. I’m a huge fan of psychology, neuroscience, and mindfulness.
Coaching brings me a lot of joy. I always feel humbled and honoured knowing my clients trust me with their thoughts and feelings. I enjoy coaching people through career or job change as I’ve learned a lot through my own non linear experience. After finishing my Masters degree in International Politics, I worked in various roles, building confidence over time, finding what best fits my skills and what brings me a sense of fulfilment and purpose.
Navigating challenging career and relationship circumstances, as well as living abroad, has allowed me to experience significant personal growth and deepen my self-awareness. Guided by coaches, mentors, and therapy, I've gained insights into my own thoughts and emotions, learning to better honour my needs, and embrace self-acceptance. I have found journalling and talking particularly powerful tools in changing behavioural patterns that have kept me stuck.
Though this process has been challenging, I’m grateful for the teachable moments and proud of the person I’ve become. I remind myself that every experience adds to the rich tapestry of my journey. I aim to approach each day with curiosity, take small steps toward the future I enjoy, and cultivate habits that bring me greater peace and fulfilment.
I believe freedom comes from acting in alignment with your needs, accepting and respecting yourself, and moving towards what brings you joy, and a sense of purpose.
My mission is simple. Help my clients feel more confident and comfortable with self, do more of what they want to do and be more of who they want to be, not who they think they should be.
My Manifesto
When I feel like I stop myself because of the fear of judgement, shame or just not being good enough, that’s when I know, I need to push past that resistance. I can always come back to the comfort zone but what is on the other side, may just be worth the risk.
What I’ve come to realise is that the path towards something I want is rarely linear and often times has a few twists and bends. The scary, yet, exciting thing in all of this, is that something even better than I wished for may be around the corner. After all, anxiety and excitement can be two sides of the same coin.
When I quiet my mind and the surroundings, I hear those inner whispers, the nudges that are telling me where to go, what feels good and right for me. It’s often the ones that persist, the things that won’t let me rest and just come back, month after month, year after year.
I believe, we are all experts in ourselves, we all have the knowledge, we are just too good at distracting ourselves, drowning it out with the outside noises, the inner critic, the voices of the ones that raised us or put us down. Once I stop trying to control the path from A to B, and allow it to unfold naturally, the journey always surprises me.
Those bends along the journey are necessary to pick up the lessons, to grow, to see and do something differently than before, so that when I get to point B, I am the person who is actually ready to receive the blessings that I wished for.
The hardest part is that initial letting go and jumping into the unknown. It’s much easier to take that leap when I say to myself ‘What is the best possible outcome if I do this/ say this/ take this new path?’
Anni
“Owning our story can be hard but not nearly as difficult as spending our lives running from it.”
— Brené Brown